PewDiePie Says He’s Ending Family Vlogs
PewDiePie has announced that he and his wife, Marzia Kjellberg, will stop making regular family vlogs later this year to protect the privacy of their three-year-old son, Björn.
In a YouTube video titled “Ending the vlogs,” uploaded on May 23, the creator, whose real name is Felix Kjellberg, said the couple no longer felt comfortable with their child being regularly featured online as he grows older.
“Now he’s 3 years old and we feel like it’s a good time to end the vlogs,” PewDiePie said in the video. “If he wants to be part of it, that should be his choice later.”
The YouTuber explained that while the family may still occasionally share photos or short clips online, the regular vlog uploads are expected to end around September after nearly four years documenting their life in Japan.
Privacy Concerns Drove the Decision
PewDiePie said he and Marzia had become increasingly concerned about the pressure that online exposure could place on their son.
“We just feel like the vlogs puts too much pressure on his appearance online,” he said in the video.
The announcement comes amid broader debates surrounding “family vlogging” culture and the long-term privacy implications for children who grow up appearing regularly in monetized online content.
Online reactions were largely supportive, with many viewers praising the couple for stepping back from family-centered content before their child becomes old enough to understand internet exposure fully.
The Vlogs Began After Moving to Japan
The vlog series originally began as a way for PewDiePie and Marzia to document their relocation to Japan and their adjustment to daily life there.
Over time, the videos evolved into a quieter lifestyle series featuring their home life, travel, pets and eventually their son Björn after his birth in 2023.
“The outpouring love and support made us really, really want to continue doing the vlogs,” PewDiePie said while thanking viewers for following the series over the years.
He also said the audience helped make the transition to living in Japan feel less isolating.
PewDiePie Is Not Leaving YouTube Entirely
Despite fan concerns, PewDiePie clarified that he is not retiring from YouTube completely.
The creator, who still has more than 110 million subscribers, suggested he may continue posting other types of videos occasionally, just without making family life and his son the center of the content.
The decision marks a major shift for one of YouTube’s most influential creators and reflects growing scrutiny around how much of children’s lives should be shared publicly online.
