Why Is BLACKPINK’s Jennie Facing Backlash Again? Old Instagram Post Sparks Fresh Debate Over Smart Glass Endorsements [IMAGE]

BLACKPINK member Jennie has found herself at the center of renewed online criticism yet again after an old Instagram post promoting Meta smart glasses resurfaced on social media.

Although the post was originally shared some time ago, it has recently gained traction again, with some internet users questioning the implications of celebrities endorsing wearable technology equipped with cameras.

The renewed discussion has spread across online communities, reigniting debate over the privacy concerns surrounding smart glasses.

Critics Raise Privacy Concerns

Much of the backlash has centered on the product’s built-in camera capabilities, with critics arguing that such devices could pose risks to personal privacy.

Some commenters described the glasses as a “privacy violation,” expressing concern that the technology could be misused to record people without their knowledge or consent.

One user wrote, “Imagine proudly promoting something that looks like a privacy violation waiting to happen,” while another commented, “Fanwars aside endorsing ai glasses with hidden cameras while women in korea are fighting against the molka epidemic is insanity.”

“How are you, as a woman, promoting meta glasses that allow predators to secretly film and harass women without their consent and then brand yourself as a feminist?” questioned a third user on X. A fourth one shared, “Jennie from blackpink is endorsing AI surveillance sunglasses that contain software which makes it easy to secretly record others.”

The criticism has been particularly pronounced in South Korea, where public sensitivity toward hidden recording crimes remains high.

Debate Linked to South Korea’s Hidden Camera Problem

The resurfaced criticism has also referenced the country’s long-standing issues with molka, which refers to the illegal use of hidden cameras to secretly film individuals.

Some social media users argued that celebrities should carefully consider the products they choose to promote, especially when those products include recording features.

Others, however, defended Jennie, noting that she was promoting a commercially available consumer product rather than encouraging unlawful behavior. Supporters also pointed out that concerns over how technology is misused should be directed at those who break the law rather than at brand ambassadors.

Jennie has not publicly addressed the renewed criticism surrounding the resurfaced Instagram post yet.