Netflix Strikes Deal With Celebrity Chef Nick DiGiovanni For YouTube Content & New Video Podcast
EXCLUSIVE: Netflix is bringing yet another internet star’s offerings to the premium subscription service.
The streamer has struck a deal with celebrity chef Nick DiGiovanni to for not only his YouTube content but also a brand new video podcast that’s set to launch later this year, Deadline can reveal exclusively.
Audiences will soon be able to watch DiGiovanni’s entire back catalogue of cooking videos, as well as all new content from both the “Nick DiGiovanni” and “Nick’s Kitchen” channels, which will drop on Netflix day-and-date with YouTube.
The original video podcast, for which details are currently scarce, will be hosted by DiGiovanni, extending his personality-driven food content into this format.
The video podcast will be produced by Somehow Studios with Greg T. Gordon and Joe Sabia (Somehow Studios) and DiGiovanni serving as executive producers.
“Food brings people together — that’s been my mission from day one. With Netflix, the table gets a whole lot bigger, and everyone’s invited,” DiGiovanni said in a statement on Tuesday.
DiGiovanni boasts more than 60M followers across social media platforms. This deal is yet another example of Netflix’s recent push into podcasts, which has long been a big viewing category on YouTube.
Last month, iHeartMedia and Netflix announced the next phase of their exclusive video podcast partnership with the addition of a new collection of iHeartPodcasts featuring Martha Stewart, Kate Hudson and Oliver Hudson, and Lele Pons. The streamer also recently struck a live daily video deal for The Breakfast Club with Charlamagne Tha God, DJ Envy and Jess Hilarious.
