Hailey Bieber Brings Back Effortless ’90s Style With Gap Denim Launch

Hailey Bieber Brings Back Effortless ’90s Style With Gap Denim Launch

July 14, 2026 / Nathan Pine /


Hailey Bieber‘s effortless style is always on our mind, and recreating her signature look is about to get even easier.

The Rhode founder is teaming up with Gap for a limited-edition denim capsule that blends her minimalist style with ’90s nostalgia. Launching on Thursday, July 16 at 9a.m. PST, the drop includes two relaxed fits:

  • The Extra Baggy Jean, available in three washes 
  • The ’90s Low-Rise Loose Jean, available in three washes

Priced at $89 each, both pairs of jeans include custom “1996” detailing integrated into the hardware and back patch design and Hailey’s signature printed inside the pocket lining. Made from 100% cotton rigid denim that’s designed to break in over time for a laid-back silhouette. 

While we wait for Hailey’s highly-anticipated jeans to launch, here are a few other ’90s-inspired styles from Gap that we’re eyeing right now:



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Nathan Pine

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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