Rising AI bills push Singapore companies to chase ROI over ‘tokenmaxxing’

Rising AI bills push Singapore companies to chase ROI over ‘tokenmaxxing’


[SINGAPORE] Companies in Singapore are moving beyond the artificial intelligence experimentation phase and becoming increasingly selective about how they deploy the technology. This is as rising AI spending pushes them to demand clearer returns on investment (ROI).

While the cost of using AI models has fallen, overall AI bills continue to jump as businesses use the technology far more extensively.

Consultancy Bain & Co estimated that the price of tokens had halved between 2024 and 2025.



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Nathan Pine

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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