Inside Vera Bradley’s TikTok-Fueled Comeback—and What’s Coming Next

How to Style Vera Bradley Pieces

Vera Bradley is known for their bold colors, unique patterns, feminine details, and quilted cotton fabrics. Because of how bold these pieces are, styling them can be intimidating. Don’t be afraid of standing out, though. The key is to find the balance in your outfit. Whether you opt for a more neutral pattern or a truly bold one, when in doubt, keep your outfit on the opposite style of your bag. For example, if you opt for a bag with a colorful floral pattern, wear a simple outfit.  Still, it all depends on your personal style and comfort level. There are no rules when it comes to self-expression. 

“We’re seeing customers mix Vera Bradley into their wardrobes in a very personal, eclectic way—pairing our iconic prints with denim, vintage pieces and everyday basics,” Paraie told E!. “They’re absolutely adding charms and personalization to backpacks, totes and smaller bags, making each piece feel uniquely theirs. What’s exciting is there’s no prescribed look—they’re taking Vera Bradley and making it their own.”