Hold Up—Beyoncé’s Haircare Line Cécred Drops at Ulta & It’ll Have You Crazy in Love With Your Locks – E! Online

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Ring the alarm—Beyonce’s haircare line, which previously launched back in May 2023, has now officially hit the shelves at Ulta. The collection features shampoos, conditioners, hair masks, oils, scalp treatments and more ranging from $16 to $58.

The mane focus of the line, according to the brand, is nourishing a range of hair textures—straight, coily, curly, and wavy—through cleansing, conditioning, and repair. Powered by ingredients like Bioactive Keratin Ferment (patent-pending), fermented rice water, and a luxe blend of oils, Cécred is also formulated with color-treated and heat-damaged hair in mind.