‘Buy Canadian’: Meet the Consumers Boycotting American Products as Trade Rift Widens

However, even someone as dedicated to the movement as Jeejeebhoy struggles to find alternatives for everything.

“My skin doesn’t react well to most sunscreens, and as much as I’ve tried Canadian brands, there’s only one American brand that actually works well [for me] at an SPF 50,” she says, admitting it’s proven to be difficult. “So, as much as I want to use the Canadian brand sunscreen, I have to use a particular American product.”

Leonard identifies with the struggle, admitting it can be “overwhelming to a lot of people to try to completely overhaul everything they buy,” as people have different budgets and needs. 

Taking part in the movement doesn’t have to be a rigid commitment, nor does it mean you should deprive yourself of life’s little treats, the consumers who spoke to TIME agreed upon.