‘The Traitors: New Blood’ Attracts Fresh Meat On NBC

‘The Traitors: New Blood’ Attracts Fresh Meat On NBC

October 8, 2026 / Nathan Pine /



EXCLUSIVE: American audiences are buying into NBCUniversal’s expansion of The Traitors. The Traitors: New Blood has raked in more than 7 million new cross-platform viewers to the franchise within its first two weeks, according to internal data. That’s a 45% expansion of the franchise’s cross-platform reach, bringing it to more than 22 million total viewers, […]



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Nathan Pine

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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