BLACKPINK’s Lisa Sets New K-Pop Record as ‘SaWaDiKa’ Music Video Surpasses 200 Million YouTube Views in 34 Days

BLACKPINK’s Lisa Sets New K-Pop Record as ‘SaWaDiKa’ Music Video Surpasses 200 Million YouTube Views in 34 Days


BLACKPINK’s Lisa has achieved another major milestone in her solo career, setting a new record for K-pop artists in 2026. Her music video for SaWaDiKa has surpassed 200 million views on YouTube, becoming the first music video by a K-pop artist released this year to reach the impressive mark, according to the report.

Released on September 4, 2026, at 9 am Korea Standard Time (KST), the music video reached the milestone in approximately 34 days. The achievement highlights Lisa’s continued influence as a global performer and the strong interest surrounding her solo releases.

The record also adds to the growing list of accomplishments for the BLACKPINK member, who has continued to expand her musical activities beyond the group while exploring projects across different entertainment industries.

The rapid growth in views for SaWaDiKa marks a significant moment for K-pop music videos released in 2026. Crossing 200 million views in roughly 34 days places the song among the year’s notable releases and gives Lisa a new achievement to celebrate as a solo artist.

The single is one of the pre-released tracks from her upcoming EP, PRESS PLAY. The title draws inspiration from the Thai greeting “Sawadika,” which means hello, connecting the song to Lisa’s Thai heritage.

Running for approximately three minutes, SaWaDiKa features Lisa delivering rap verses over hip-hop beats. Its musical direction combines her recognizable performance style with an energetic sound, while the accompanying video places Thai culture at the center of its visual presentation.

The music video’s view count and the speed at which it reached the milestone demonstrate the attention surrounding Lisa’s solo work. While the record is specific to K-pop music videos released in 2026, it represents a notable achievement in an increasingly competitive year for the genre.

Music Video Celebrates Thai Culture Through Bangkok Locations

Directed by Bang Jae Yeob, the SaWaDiKa music video was filmed across Bangkok, bringing local streets, cultural references, and contemporary settings into its visuals.

Rather than relying solely on studio sets, the production incorporates recognizable elements of Thai life. Muay Thai, tuk-tuks, and Chula kites feature in the video, while Lisa’s wardrobe combines modern styling with traditional influences. These details give the production a strong connection to Thailand while maintaining the polished presentation associated with a major K-pop release.

Reported filming locations include Rong Mueang Road near Hua Lamphong, Soi Ngam Duphli in Sathorn, Soi Chaloem Khet 1 in the Yotse area, and Dib Bangkok, a contemporary art space.

The choice of locations adds another dimension to the music video’s appeal. By incorporating Bangkok’s streets and cultural imagery, the production presents a visual identity that reflects Lisa’s background while reaching an international audience.

The song was created by Thom Bridges and the production duo Ojivolta. Lisa also contributed to its composition alongside Bridges, Mark Williams, Raul Cubina, Rachel West, and Danny Chung. The track was released through LLOUD Co. and RCA Records.

‘SaWaDiKa’ Also Makes Its Mark on the Billboard Hot 100

Beyond its YouTube milestone, SaWaDiKa has also achieved chart success, entering the Billboard Hot 100. The accomplishment adds to the song’s growing list of achievements and underscores its reach beyond music video streaming platforms.

Following the release, Lisa took to Instagram the next day to express her gratitude to the people who helped bring the project to life. Her acknowledgment came as the song began making an impact with listeners and gaining attention for its music and visual concept.

The Billboard entry and the music video’s rapid rise in views offer different measures of the single’s performance. Together, they reflect the attention the release has received since its arrival in September.

Lisa Continues to Expand Her Career Beyond BLACKPINK

The SaWaDiKa milestone arrives during a busy period for Lisa. Alongside her solo releases, she has continued working with BLACKPINK, which released the mini-album DEADLINE. The group remains a major part of her musical career as she balances group activities with individual projects.

Lisa has also collaborated with Anitta and Rema on Goals, a track featured on the FIFA World Cup 2026 album. The collaboration further extends her work into international music projects and brings together artists from different musical backgrounds.

Her activities are not limited to music. The documentary Always Lalisa chronicles her solo career, offering another look at her journey as a performer. She is also looking ahead to acting opportunities on Netflix, adding another area to an already diverse entertainment career.

In addition, Lisa is preparing for a concert in Las Vegas, keeping live performances in the picture alongside her recorded music and screen projects.

With SaWaDiKa becoming the first music video by a K-pop artist released in 2026 to surpass 200 million YouTube views, Lisa has secured a notable place in this year’s K-pop landscape. As she continues to move between solo music, BLACKPINK activities, collaborations, and acting, the achievement provides another marker of her expanding career and international reach.



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Liam Redmond

As an editor at Forbes Europe, I specialize in exploring business innovations and entrepreneurial success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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