Netflix Names Peter Rice As Chief Content Officer

Moments after it emerged that Netflix had gotten rid of Bela Bajaria, it named Peter Rice as her replacement.

Former Disney exec Rice takes the job starting October 26.

Rice will oversee all content at Netflix including scripted and unscripted series, film and live events.

Rice’s last full-time job was as Chairman of Walt Disney Television and Chairman of General Entertainment for The Walt Disney Company. He was fired in June 2022 and replaced by Dana Walden.

He was named Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games in July 2025.

“Peter is one of the most effective at-scale operators in the entertainment industry. His business acumen is sharp, his talent relationships are exceptionally strong, and his experience across TV and film is deep and broad,” said Ted Sarandos, Co-CEO, Netflix. “He understands what makes stories resonate, and he’s spent his career helping talent do the best work of their lives. I’m excited to welcome him to Netflix as Chief Content Officer as we continue to scale and deliver members more of the stories they love.”

“Netflix has fundamentally changed the way stories are made, shared and experienced around the world,” said Rice. “They’ve shown again and again that they’re willing to take chances on distinctive voices and fresh ideas, and I’m excited to work with the team to help bring even more great stories to members everywhere.”