Live Tinted’s Founder Says This Is How To Get a ”Lit-From-Within” Glow for Diwali

Live Tinted made history just over 5 years ago at Ulta Beauty when they became the first South Asian-founded makeup brand to launch there, and recently came together for a special Diwali celebration.

Following her star-studded event, E! spoke exclusively with founder Deepica Mutyala about her partnership with Ulta, the best products to get a luminous Diwali glow, plus her commitment to purposeful formulas and inclusive shade ranges.

Deepica shared, “It’s honestly such a full-circle moment! When we launched at Ulta Beauty in 2021 as its first South Asian-founded makeup brand, it was a milestone I never could have imagined growing up. Five years later, we’re one of Ulta’s fastest-growing prestige cosmetics brands!”

“Hosting one of the beauty industry’s largest Diwali celebrations alongside Ulta’s leadership this year was incredibly meaningful. Seeing nearly 200 people from across beauty, fashion, and entertainment come together to celebrate my culture reminded me just how far we’ve come and what’s possible for the next generation of founders,” she added.