Why Hailey Bieber’s New Rhode Lipgloss Belly Chain Has the Internet Divided

Hailey Bieber will never say never to expanding her business.

The Rhode skin founder, 28, unveiled her newest lineup of accessories from the beauty brand in a July 2 Instagram post she captioned “lemontini ballerini,” featuring a series of photos of herself modeling the new products. And along with a new lemon-yellow lipgloss-holding phone case with a matching peptide lip tint and pouch, she showed off a gold metallic belt-style belly-chain that not only serves as a bikini accessory, but also as a functional lip gloss holder.

The unique style garnered a mixed reaction in the comment section of the post, especially as some fans thought it looked like it might be used for a bit of a different purpose. One user commented, “Why did I think that was a bedazzled tampon for a second,” while another echoed the idea, “Omg the perfect tampon holder.”

However, many loved the trendy beach-day style, with one enthusiastic user writing, “I NEED THAT BELLY CHAINNNNN.”