Film Trailer Research Reveals “Young Male Audience Turning To Softer Men, Stronger Women Characters”

Film Trailer Research Reveals “Young Male Audience Turning To Softer Men, Stronger Women Characters”

Marketing to specific audiences continues to cost film studios and distributors millions of dollars each year, however, “reliance on focus groups and long-held audience assumptions are outdated concepts and costing the industry millions more in lost revenue opportunities.” This is the verdict of audience intelligence platform DiO, who have spent the last two years analysing…

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BT boss Kirkby expects AI to deepen job cuts, FT reports

BT boss Kirkby expects AI to deepen job cuts, FT reports

Published Sun, Jun 15, 2025 · 05:43 PM BT Group chief executive Allison Kirkby said advances in artificial intelligence (AI) could deepen significant job cuts under way at the British telecoms company, the Financial Times reported on Sunday (Jun 15). Kirkby told the newspaper that BT’s plans to cull more than 40,000 jobs and strip…

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