Brand Voice

Ford Chief Executive Says Trump Policies May Lead to Layoffs
Ford Motor could be forced to lay off employees if the Trump administration ends subsidies and other financial support for electric vehicle manufacturing, the company’s chief executive said on...
A First-Timer’s Guide to Skiing in Japan
Unlike the high jinks and vibrant après-ski scene that permeate the Alps and Rockies, Japan offers a meditative experience on its slopes. Skiing here is an almost reverent affair.“It’s...
Europe Vows to Respond to Trump’s Tariffs, but Holds Back on Details
European leaders vowed on Tuesday to retaliate after President Trump announced that he would raise tariffs on aluminum and steel to 25 percent, even as they held out hope...
‘Doomers’ Review: Hunkered Down, Debating the Peril and Promise of A.I.
Conventional wisdom says the theater is slow to react to current events, but dramatists like Ayad Akhtar (“McNeal”) have clamored lately to tell stories about artificial intelligence, sometimes using...
How Trump’s Canadian Oil Tariff Would Hit U.S. Refineries
The largest refinery in the Midwest will have an unpalatable choice if President Trump imposes tariffs on Canadian oil: Pay more for the crude that it transforms into gasoline...
Steel and Aluminum Tariffs May Raise US Manufacturing Costs
America has seen this movie before: President Trump, who imposed stiff tariffs on Monday on imported steel and aluminum, did so once before, in 2018. So domestic industries have...
Fed Chair Faces Lawmakers at a Critical Juncture
When Jerome H. Powell, chair of the Federal Reserve, last testified in front of Congress in July, he hailed the “considerable progress” the central bank had made in taming...
Who Needs Hollywood? Chinese Animated Film Shatters Box Office Records.
The new king of the Chinese box office is an adorably ugly, demonic child fighting off monsters.In less than two weeks since its release, “Ne Zha 2,” an animated...
Trump Imposes 25% Tariffs on Steel and Aluminum From Foreign Countries
President Trump announced sweeping tariffs on foreign steel and aluminum on Monday, re-upping a policy from his first term that pleased domestic metal makers but hurt other American industries...
CFPB Employees Left Stranded and Confused After Stop-Work Orders
Barely two days after Russell Vought, the new acting director of the Consumer Financial Protection Bureau, ordered the agency to close its office and halt all its work, employees...
China Is at Heart of Trump Tariffs on Steel and Aluminum
Follow live updates on Trump’s tariffs and executive orders.The 25 percent tariffs President Trump imposed on Monday on all U.S. imports of steel and aluminum will primarily hit American...
The Weeknd Hits No. 1 for a Fifth Time With ‘Hurry Up Tomorrow’
The Weeknd has scored his fifth No. 1 album with “Hurry Up Tomorrow,” posting the biggest overall numbers on the Billboard chart since Taylor Swift nearly a year ago.The...