Brand Voice
Keke Palmer Celebrated Her Birthday With a Brand-New Pixie Cut
After a brief foray into honey blonde territory, Palmer has been rocking spicy red hair for a while now, wearing it in voluminous curls, but this is a whole...
Lily Collins’ Anti-‘Emily in Paris’ Travel Look Stars 2 Contrasting Trends for Fall 2025
The longer Lily Collins plays Emily Cooper, the wider the gap between their style identities becomes.Unlike the effervescent Emily in Paris protagonist, Collins tends to gravitate towards rock-inspired accents...
‘90s Loafers Are Better Than Heels—and They’re Making a Comeback in Time for Fall 2025
Loafers are a classic shoe, and as such, were a favorite in the '90s . In a decade where outfits that exuded luxury and frugal elegance were the norm,...
Gray Jeans Will Replace Blue Denim in Fall 2025
This fall marks an unexpected but decisive shift: gray jeans are taking center stage.For decades, blue jeans have reigned as the unquestionable staple in wardrobes around the world. From...
Jenna Ortega Revives a Dead Pattern Once Beloved by Millennials
Consider this the coolest possible update to the pattern once beloved by millennials so much that we put it on our rugs, bedding, nails, and even peplum tops; preferably...
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Your Weekly Horoscope: August 10 to August 16, 2025
Your weekly horoscope is here. Infuse your days with pride, majestic presence, and confidence before Virgo season humbles hubris from Friday. This no-nonsense earth sign is represented by the...
Sophie Turner and Jennifer Lawrence Are United Against the Reigning ’90s Accessory Trend
RIP, skinny sunglasses. Sophie Turner and Jenifer Lawrence are moving on.While some celebs are still clinging to their Matrix-inspired shades with dear life, others are ready to usher in...
Hailey Bieber, Kylie Jenner, and Bella Hadid Demonstrate Three Different Ways to Style Girls Night Out
The girlies were OUT last night—and by girls, I mean Hailey Bieber, Kylie Jenner, and Bella Hadid. All the other girlies were probably indoors listening to the Kelce brothers’...
Bella Hadid’s Hyper-Femme Evening Look Proves the Bodycon Trend Is So Back
Since Bella Hadid set off for Texas, where she moved to embrace the slower pace of western life (and to be closer to cowboy boyfriend Adán Banuelos), it’s rare...
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Bella Hadid Has Confirmed the Sneakerina as the Shoe of the Summer
There's no denying it now that it's got Bella Hadid's endorsement. The ballerina sneaker—or sneakerina, if you will—is the shoe of the summer. (And probably the fall.)The trendy shoe...
