Brand Voice

Margot Robbie and Dakota Johnson Styled the Same Trendy Summer Shoe in Opposite Ways
Gigi Hadid may have sold me on mesh ballet flats, but Margot Robbie and Dakota Johnson are demonstrating just how versatile the trendy summer shoe can be.Both stylish actors...
‘Beach Towel Nails’ Are the Perfect Manicure for Summer Vacation
With summer well and truly underway, you’ve probably already saved our summer nail trend suggestions, but we’ve got a late entry for Mani of the Season: beach towel nails.Striped...
The Coolest Box-Braid Hairstyles to Try This Summer
Types of box braidsBox braids come in various styles like micro, jumbo, and knotless. You can also add color by having dyed strands braided into the style. “Box braids...
Did Jennifer Lawrence Just Start the Next Big Blouse Trend?
If we’ve said it once, we’ve said it a thousand times. Only Jennifer Lawrence.Only Jennifer Lawrence could wear all-white silk-on-silk with mesh shoes and make it an absolute serve....
Selena Gomez’s Lip Gloss Nails Are the Natural Evolution of the Milky-Jelly Nail Trend
See, this is why Selena Gomez has her own beauty brand. Somewhere in the milky, jelly, faux-nude manicure swirl of trends, it became obvious that the look of the...
Real Talk: Amazon Has Some Really Great Wedding-Guest Dresses Right Now
An elegant midi-dress with short sleeves and a draped cowl neck, this style is great for those who prefer a more modest wedding-guest dress. Black is a timeless option,...
Kendall Jenner and Jennifer Lawrence Can’t Stop Wearing Flip-Flops in This Bold Color Combo
So…red and black…how are we feeling about it, class? It’s bold, it’s fun for summer, it doesn’t show sweat stains easily, it’s bright and…reminds you of Netflix? Having a...
I Tell All My Friends to Buy the Oura Ring—and It’s on Sale for Prime Day
I wasn’t a fitness-tracker person—until I tried the Oura Ring. I’d tested both a Fitbit and an Apple Watch, but I never liked the feeling of a bulky watch...
How to Help Victims of the Deadly Texas Floods
The July Fourth weekend turned tragic as torrential downpours quickly turned into deadly Texas floods, taking the lives of dozens of children and adults in the central region of...
Dua Lipa’s Polka Dot Manicure Is a Nod to Summer’s Biggest Fashion Trend
We love a fun summer style trend, and as it turns out, so do our favorite celebs. The latest on our radar? Polka dots, which are currently hotter than...
Dakota Johnson’s Glass French Manicure Is the Natural Nail Look of the Summer
When Dakota Johnson walks the red carpet, one thing is certain: All eyes are on her. This was certainly the case at the 59th Karlovy Vary Film Festival (KVVF)...
Dakota Johnson Abandoned ‘Goth Summer’ Style for Her Beachiest Sheer Dress Yet
Dakota Johnson has been wearing a whole lot of black since her alleged breakup with Coldplay frontman Chris Martin, but that all changed on her recent trip to Ibiza...