Brand Voice

This Is the Tinted Moisturizer That Editors & Makeup Artists Swear By
If you have very oily skin, you might want to opt for this Laura Mercier tinted moisturizer that has a soft matte finish. This blurring pick does just the...
U.S. Trade Deal Could Lift UK Economy, but Won’t Transform It
The British government made faster economic growth its No. 1 mission. But efforts to kick-start it have been repeatedly knocked off course by a global economy lurching from one...
U.S. Trade Deal Could Help Britain’s Sluggish Economy, but Won’t Transform It
The British government made faster economic growth its No. 1 mission. But efforts to kick-start it have been repeatedly knocked off course by a global economy lurching from one...
A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?
A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the Women’s National Basketball Association. She is something like the league’s on-court...
How India Is Trying to Squeeze Pakistan Far From the Battlefield
Even as India was gearing up to use its military to strike at Pakistan this week, calling it revenge for a terrorist strike in Kashmir last month, the government...
Toyota Says Tariffs Will Erase $1.3 Billion in Profits in Just 2 Months
A year ago, the world’s biggest automaker was on a tear. American consumers were snapping up Toyota Motor’s hybrids, and a weak yen inflated the value of the company’s...
Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92
Clarence O. Smith, who convinced skeptical advertisers of the power and worth of the Black female consumer market in becoming a founder of Essence, the first general-circulation magazine directed...
Trump’s Threat of ‘Foreign’ Film Tariffs Stirs Anxiety in the U.K.
President Trump’s desire to “make Hollywood great again” by wielding his preferred economic weapon — tariffs — has sent a shiver through Britain’s film industry.British producers, camera workers, costume...
Trump Administration to Announce Trade Deal With Britain
For Britain’s prime minister, Keir Starmer, the trade deal would offer vindication for his assiduous cultivation of Mr. Trump. During his visit to the Oval Office in February, Mr....
How Lost Radar and Silent Radios Have Upended Newark Air Travel
On a recent afternoon in Philadelphia, an air traffic controller began shouting that he had lost his radar feed for planes flying in and out of Newark Liberty International...
Countdown to Scott Bessent’s Trade Talks With China
An Israeli spyware company is ordered to pay Meta $167 million. A federal jury in California awarded Meta damages from the NSO Group, whose Pegasus software was used to...
China Is Likely to Play Hardball in U.S. Tariff Talks
By agreeing to meet with the Trump administration to discuss trade, China is seeking to cast itself as the responsible one in a bruising superpower competition that has roiled...