Brand Voice

China Is Weighing Tariff Exemptions on Some U.S. Imports
The Chinese government is considering whether to exclude some essential products from its retaliatory 125 percent tariffs on American goods, said the head of an American business group in...
Will Cars, Phones and Other Goods Be Too Big to Tariff?
A dovish shift Stocks are on a three-day winning streak as investors cheer cooling trade-war tensions. Another boost has come from the Fed and from Google, whose shares are...
With Khloud, Khloe Kardashian Will Release a Protein-Packed Popcorn
Cereal. Ice cream. Flavored sparkling water. A Snickers bar. Donuts and brownies. Candy.What sounds like the treats table at a child’s birthday party is, in fact, a list of...
RFK Jr. Wants to Ban Chemical Dyes. Food Makers Are in No Hurry.
Same cereal. Same sugary taste. Different hues.A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon...
A New, Full-Bodied Fraud Comes in a Whisky Barrel
There are some 48,000 barrels of Scotch whisky quietly aging in Martin Armstrong’s warehouses in southwestern Scotland. Last year, 17 of them became a problem.Mr. Armstrong normally deals with...
U.S. Urges Japan and South Korea to Commit to $44 Billion Alaska Gas Project
Officials in the United States are urging Japan and South Korea to make a formal commitment within the next few weeks to a $44 billion natural gas project in...
Elon Musk and DOGE’s Savings May Be Erased by New Costs
President Trump and Elon Musk promised taxpayers big savings, maybe even a “DOGE dividend” check in their mailboxes, when the Department of Government Efficiency was let loose on the...
Publisher of PCMag and Mashable Sues OpenAI
Ziff Davis, the digital publisher behind tech sites like Mashable, PCMag and Lifehacker, sued OpenAI on Thursday, joining a wave of media companies accusing the artificial intelligence giant of...
Stocks Extend Gains as Investors Weigh Fed Rates and Tariff Talk
Stocks rose on Thursday, marking a third consecutive daily rally as investors hope for an easing of President Trump’s trade wars and weigh comments from a Federal Reserve official...
Pepsico Cuts Growth Forecast Amid Tariffs and Slowed Consumer Spending
Consumers, worried about the economy, are pulling back on their spending, and that anxiety is translating into lower sales and profits for some of the country’s largest consumer-oriented companies.On...
Trump Cuts Threaten Agency Running Meals on Wheels
Every Monday, Maurine Gentis, a retired teacher, waits for a delivery from Meals on Wheels South Texas.“The meals help stretch my budget,” Ms. Gentis, 77, said. Living alone and...
With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously
Jason Kelce, a mellow mountain of a man, has spent most of his life fretting over offensive snaps.Now, a year into his retirement after 13 seasons as a center...