Brand Voice

TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident
“TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan.“We are absolutely...
Elon Musk Tried Keeping Issues at His Texas Mansion Private, Emails Show
Few people want beefs with their neighbors to become public. That includes Elon Musk.In March, Mr. Musk’s team lobbied officials in the upscale city of West Lake Hills, Texas,...
U.S. and China to Hold First Trade Talks Since Trump’s Tariffs
Top officials from the Trump administration will meet with their Chinese counterparts in Switzerland this week, the first formal meeting about trade between the United States and China since...
The Stakes for OpenAI’s Plan B
OpenAI backtracksOpenAI’s decision to scale back its ambitious corporate reorganization has drawn lots of scrutiny, including what the plan means for artificial intelligence safety, potential profits for investors and...
All the Met Gala 2025 After-Party Outfits We’re Obsessed With
Met Gala 2025, and the celebrity looks it brings, is the only thing on our minds right now—and not just the event itself, but the after-party looks that so...
Trump’s Return to Power Elevates Ever Fringier Conspiracy Theories
People who question whether the Earth is round — a fact understood by the ancient Greeks and taught to American children in elementary school — might have been political...
Met Gala 2025: All The Red Carpet Looks You Can’t Miss
The Met Gala 2025 is here—and on this first Monday in May, fashion fans not lucky enough to be invited to red carpet of the year gather around their...
Tariffs Could Wreck What Bangladesh’s Garment Workers Have Gained
It was always going to be a hard year for Bangladesh. Last summer, amid an economic collapse, protesters toppled a tyrant and pushed the country to the brink of...
How Trump’s Closing a Tariff Loophole Will Hurt UPS and FedEx
Less than a year ago, executives from FedEx and UPS were talking about how they were handling a flood of packages from China to American consumers.“Explosive” is how Carol...
Trump Crypto Deals Provoke Senate Backlash and Calls for Investigation
Senate Democrats are demanding changes to cryptocurrency legislation pending in Congress, responding partly to growing evidence that the Trump family is using its connections and President Trump’s power to...
Credit Suisse Pays $510 Million Fine for Helping Clients Evade Taxes
The toll for misconduct at the fallen Swiss bank Credit Suisse just keeps getting bigger.Federal prosecutors said on Monday that UBS, which rescued Credit Suisse from the brink of...
Ford Says Tariffs Will Cost Company $1.5 Billion in 2025
Ford Motor said on Monday that the Trump administration’s tariff policies were likely to lower its 2025 profit, before interest and taxes, by about $1.5 billion. The company also...