Brand Voice

The Trump Tariffs on Penguins, Explained
ICYMI, President Donald Trump announced on Wednesday that he would be enacting sweeping tariffs on dozens of nations. In fact, these Trump tariffs, which immediately plunged international trade into...
The Fallout from Trump’s Reign of Tariffs
How the tariffs are going down President Trump on Wednesday described his sweeping barrage of tariffs on about 60 countries, unveiled with great pomp in the Rose Garden, as...
A Stunned World Reckons With Economic Fallout From Trump’s Tariffs
Laptop computers from Taiwan, wine from Italy, frozen shrimp from India, Nike sneakers from Vietnam and Irish butter.These products are found in homes across the United States, a testament...
Trump Tariffs Live Updates: Global Powers Warn of Trade War Over New Tariffs
April 3, 2025, 4:05 a.m. ETAn electronic board showing Nikkei share average in Tokyo, Japan on Thursday.Credit...Kim Kyung-Hoon/ReutersAfter being smacked with double-digit percentage tariffs by a key ally, Japan...
Trump Tariffs Aim to Revive U.S. Manufacturing. Is That Possible?
President Trump’s imposition of tariffs on a scale unseen in nearly a century is more than a shot across the bow at U.S. trading partners. If kept in place,...
Japan Lacks a ‘Viable Option’ for Retaliating to Trump’s Tariffs
After being smacked with double-digit percentage tariffs by a key ally, Japan finds itself with few retaliatory options.Since President Trump began threatening broad tariffs in January, Japan has pursued...
With Trump’s Tariffs, the Chasm Between Allies and the U.S. Widens
President Trump’s announcement of sweeping tariffs on America’s trading partners has widened the rift between the United States and some of its closest allies while reconfiguring the global economic...
Auto Tariffs Take Effect, Putting Pressure on New Car Prices
Tariffs on imported vehicles took effect Thursday, a policy that President Trump said would spur investments and jobs in the United States but that analysts say will raise new...
Americans’ Reactions to Trump’s Tariffs Range From Worried to Enthusiastic
President Trump’s announcement of sweeping universal and so-called reciprocal tariffs on countries around the world drew a swift rebuke on Wednesday from business groups, trade experts, Democratic lawmakers and...
China Will Face at Least 54 Percent Tariffs With Trump’s New Order
With the new tariffs announced on Wednesday in Washington, President Trump has now imposed additional tariffs on Chinese goods of 54 percent — an extremely heavy burden that will...
Stock Markets Slide After Trump Unveils Tariffs
Markets around the world shuddered on Thursday after President Trump announced across-the-board 10 percent tariffs on all U.S. trading partners except Canada and Mexico, as well as even higher...
How Are Trump’s Tariff Rates Calculated?
As he unfurled his list of tariffs targeting most of America’s trading partners, President Trump repeatedly stressed that each nation’s rate was reciprocal — reflecting the barriers they had...