Brand Voice
What Is a Hair Mask? Benefits, How to Apply, and More
As for how much product to use? This will depend on how long or short your hair is, says Elbaum. You want it to be evenly distributed throughout your...
SZA Is Launching a Curated Line of Lip Glosses
SZA is officially entering the beauty game. Ahead of her tour with Kendrick Lamar, the singer announced her new beauty brand, Not Beauty, which will be exclusively sold at...
Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’
Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry.Should a retailer commit to...
A Reporter on Steak Fries: Tasty Spud or Dud?
Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.At first, I had nothing more than a rant in...
Stocks Tumble in Asia as Tech Investors Pull Back
Share prices of big technology companies declined in Asia on Wednesday, dragging broader markets lower, after Nvidia, the American chip giant, revealed that the U.S. government would restrict sales...
Both Admired and Resented by Trump, Japan Scrambles to Stay Close
This month in the White House’s Rose Garden, as he held up a placard showing the global wave of tariffs he wanted to impose, President Trump paused to fondly...
Trump’s 10% Tariff May Be Less Onerous but Still Raises Prices and Threatens Trade
When Donald J. Trump championed the idea of a 10 percent blanket tariff during the campaign, many people, whether for or against, were taken aback by how radical the...
Taiwan’s Chip Companies Are Caught in the U.S.-China Tariff War
Even as the United States and China push their economies further apart with escalating tariffs, they share an inescapable challenge. Both depend on Taiwan for semiconductors.And navigating that reliance...
China Girds for Economic Stress of Trump’s Tariffs
President Trump’s tariffs have been good for China’s economic growth. At least they were over the first three months of the year, as the country’s factories raced to ship...
White House Ends a Regular Reporting Slot for Independent Newswires
The Trump administration said Tuesday that it would no longer reserve a regular slot in the presidential press pool for three independent newswires that have participated for decades, including...
