Entrepreneurship
6 signs your leadership style is not scaling with your company
You felt it before you could articulate it. The same instincts that helped you get from zero to one now feel like they’re slowing things down. Decisions bottleneck around...
No One Will Ever Care Like You
I’ve learned a hard truth as a founder: no one will ever care about your company the way you do. That’s not a knock on your team. It’s reality....
Trust Is Your Brand Before You Scale
Before a brand is a brand, it’s trust. That’s my stance, and it guides how I build and invest. If customers don’t trust you, they don’t buy—no matter how...
7 emotional patterns that predict whether a founder keeps going
You can usually tell within a few conversations which founders are likely to keep going and which ones quietly burn out. It is not intelligence, network, or even initial...
7 behaviors that make top talent actually stay
If you have ever watched a great hire quietly disengage, you know how unsettling it feels. Nothing “breaks” overnight. They still show up to standups, still hit deadlines, still...
8 shifts that happen when you start believing you deserve the win
You can usually tell when a founder is technically capable but internally unconvinced. They hesitate on pricing, over-explain their product, and quietly assume the market is smarter than they...
Stop Debating SMS Marketing—Make It Standard
Too many companies still treat SMS marketing like a risky experiment. That hesitation costs growth, data, and customer loyalty. My stance is simple: SMS should be a default part...
7 reasons success feels emptier than you expected
You thought hitting this milestone would feel different. The revenue goal, the product launch, the funding round, the traction graph finally pointing up and to the right. Instead, the...
The Cloud’s New Risk: Why Geography Now Matters More Than Scale
I recently stumbled on an old tech piece from back in 2014 by Forbes contributor James Comfort, where the IBM spokesperson was hailing the migration to the cloud as...
Your Purchase Cycle Is Your North Star
I’m Erik Huberman, and I’ve spent my career growing brands by keeping focus on what actually moves revenue. Here’s the uncomfortable truth: most teams don’t know their purchase cycle....
