Tag: Advertising

TelevisaUnivision Moves Sideways In Q4: Revenue Slips 1% Despite Influx Of Political Ad Spending

February 20, 2025

Hispanic media giant TelevisaUnivision posted relatively flat results in the fourth quarter compared with the same period in 2023. Revenue …

Yahoo News signs up influencers with promise of shared advertising sales

February 14, 2025

YAHOO has signed up nearly 100 YouTube, TikTok and Instagram creators to draw traffic to its website, recognition that millions of people …

Warner Bros. Discovery Names Ryan Gould And Bobby Voltaggio Presidents Of U.S. Ad Sales

February 4, 2025

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales. They will jointly oversee sales efforts for …

AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending

February 4, 2025

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech …

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