Alix Earle’s ‘Earle Meets World’ Is One Long GRWM Video

Synergistically positioned to bring her social media followers to a streaming platform that needs young subscribers to maintain its dominance while filling gaps in her own reach, Earle Meets World is a multigenerational family soap. Alix and 23-year-old Ashtin—a less-extroverted brunette whose TikTok audience still tops a million—are the It-girl sisters who constantly squabble but consider each other best friends. Their mom, Alisa, and dad, TJ, have been divorced for more than a decade, their split catalyzed by TJ’s affair with Ashley Dupré, a key character in the prostitution scandal that sank former New York governor Eliot Spitzer. Now Dupré is Ashley Earle, TJ’s wife and the mother of their three kids; the eldest, Izabel, is, at 13, already cranking out Outfit of the Day videos like the Gen Alpha Kylie Jenner she has the pedigree to become. A recent breast cancer survivor, Alisa has her own longtime partner, Todd. Her messy separation from TJ has evidently given way to a tenuous friendship between the couples, although it seems doubtful they spend as much time together off-camera as on. These relationships are further complicated by the role TJ, who made his fortune in construction, has assumed as Alix and Ashtin’s “dadager.”