Black Friday blowout: Amazon diapers are half the price of Pampers and Huggies

Parenting opens the doors to a whole new shopping universe: wipes, onesies, toys, strollers, car seats… and yes, the least glamorous of all: diapers.

My daughter cycled through more diaper brands than I’d like to admit before we finally found the ones that worked. But if there’s one brand you absolutely cannot miss, it’s Amazon’s Mama Bear Gentle Diapers. And here’s the deal — ahead of Black Friday (mark your calendars: Nov. 28), the 200-count pack 30% off. That’s more than half the price of Huggies and Pampers.

As a mom who hunts for baby essentials all day long, let me tell you: an early Black Friday discount on this staple is rarer than a newborn sleeping through the night. Translation: it basically never happens. Not to mention, reviewers are genuinely impressed with the quality of these affordable Amazon nappies. They’re soft, absorbent, easy to put on and have even been described as “lifesavers.”

“The Mama Bear Gentle Touch diapers are the first ones I have found that are truly soft, completely leakproof for us, and do not cause any irritation,” one parent shared. “They perform great overnight with no leaks, and they hold up well during active daytime play.”

Save yourself (and your wallet) from the messiest part of parenthood and snag this early Black Friday deal before it’s gone.

Mama Bear Gentle Touch Diapers are crafted with ultra-soft materials and breathable layers, delivering the perfect mix of comfort and performance. A channeled core absorbs liquid quickly and provides up to 12 hours of protection. Their snug-yet-flexible fit stays in place so your little explorer can crawl, run, and play without leaks slowing them down. Free of elemental chlorine, perfumes, lotions, parabens, or phthalates, they are also said to be exceptionally gentle on even the most delicate skin. Dermatologist-tested and hypoallergenic for skin safety.

Your Black Friday FAQs, answered by shopping experts

When is Black Friday 2025?

The biggest sale date of the year falls on Friday, November 28, 2025. Many brands and retailers started their sales early this year, so check out the best early deals, too.

Are Black Friday sales available online?

You can shop Black Friday in-store or from the comfort of your own home! Long gone are the days of waiting in the cold for stores to open and fighting the crowds to score the most popular gifts.

When is Cyber Monday 2025?

Kick off December with the online shopping sale of the year on Monday, December 1, 2025.

Which is better: Black Friday or Cyber Monday?

It depends! Black Friday shoppers may benefit from higher inventory on sell-out-risk items, while Cyber Monday may bring steeper discounts and incentives — depending on where you shop. We recommend making a strategic plan to maximize your savings without missing out on the items you want the most.

When is Travel Tuesday 2025?

Jet-setters rejoice: Travel Tuesday, with its great deals on flights, hotels, cruises, all-inclusives and more, will take place on Tuesday, December 2, 2025.

Is it worth it?

Absolutely! Black Friday and Cyber Monday bring some of the biggest sales of the year on big ticket tech items such as AirPods, popular gifts like the Dyson Airwrap, clothing and shoes, top kids toys and so much more.

Where can I find the best deals?

Right here! Follow Post Wanted shopping insiders for updates on all the Black Friday, Cyber Monday and Travel Tuesday deals worth shopping in 2025.

This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.