Coors Light Releases Deodorant You Can Refrigerate

Coors Light has a new cold one for you to crack open. 

After all, as the company continues to produce its light lager, it has now expanded to the personal care space with its new Dura Chill deodorant.

In collaboration with the deodorant brand Duradry, Coors Light launched the “first-ever chill deodorant” on July 29, which features packaging that confirms when it’s “at its most refreshing,” according to the beer’s website. 

The company noted it developed “the first-ever deodorant designed to be refrigerated next to your beer.” Just like the Coors Light aluminum cans, the mountains on the packaging turn blue when it’s ready for use.

As for what the $15 now sold-out deodorant smells like?

Don’t worry, unlike the grainy aroma of the beer, its personal care counterpart is “Rocky Mountain Breeze.” 

Coors Light Vice President of Marketing Marcelo Pascoa told USA Today that the scent is “crisp and clean” with hints of “juicy pear and smooth vanilla.”