Diving Bell Signs Vegan Chef & Content Creator Julius Fiedler
EXCLUSIVE: Vegan chef Julius Fiedler has become the latest big name in the content creation world to land representation.
Fiedler aka Hermann has signed with Diving Bell Management, the London agency that reps the likes of Good Girl’s Guide to Murder author Holly Jackson and has a content deal with Boldprint Studios.
Fiedler has an audience of more than four million across his social channels, according to Diving Bell. A former food stylist for British chef Jamie Oliver, he explores traditional dishes from around the world that “just happen to be vegan,” many of which he learns directly from local cooks in his Vegan Cultures YouTube travel series.
Diving Bell will be working with Fiedler to develop his personal brand channels, partnership opportunities and books. His first, Naturally Vegan, was published earlier this year.
“I’m very excited about this next chapter,” said Fiedler. “Diving Bell has been on my radar ever since I’ve come across their 360 approach. For a while, I’ve felt a little confined by the grips of short form social media and have been longing for a change of direction, whilst wanting to shout a simple message from the roof tops: the message that there’s a different side to veganism, one that is entirely natural and traditional, and one that is more relevant now than ever before.”
Diving Bell co-founder Justin Girdler said Fiedler’s brand is “wholesome, inspiring and beautifully put together.”
Diving Bell also reps ex-Traitors contestant Jake Brown and Shit You Should Care About creator Lucy Blakiston with WME. It also produces projects and recently partnered with Swiped: The School that Banned Smartphones indie Boldprint on a digital slate.
