Drag Queen Pattie Gonia Slams Patagonia’s Lawsuit, Alleges $1 Million Cost

Amid the legal battle, Patagonia, who claimed in the suit that Pattie has caused “irreparable” harm and confusion about the brand name, spoke out about why they are suing the drag artist.

“Patagonia has a responsibility to protect the company that generations of employees have helped build,” the company shared in a May 28 statement to E! News. “Not because a name matters more than people, but because that name carries trust, purpose, and decades of work connected to environmental activism, product, storytelling and community impact.”

The statement added, “Protecting the Patagonia trademark is part of protecting the ability of this company to continue doing that work in the future.”

The organization ended by emphasizing the end goal of their legal fight.

“This matter is not about seeking financial gain, nor is it about challenging anyone’s identity or right to advocacy, protest, or creative expression,” the statement continued. “The last thing we wanted was a legal fight with someone who shares our values, but we must protect our business and employees.”