Lauren Ireland and Marianna Hewitt Is on the 2026 TIME100 Next

Building a great brand hinges on the ability to create trust. Marianna Hewitt and Lauren Ireland understood early on how to turn audience insight into something much bigger. As creators, they built communities around a distinct aesthetic and point of view. As founders, they have managed to translate that instinct into category-­defining products like their Jet Lag Mask. (My personal favorite—I never get on a flight without it!) Since then, they have expanded that success across multiple categories without losing the clarity that made Summer Fridays resonate in the first place. They’ve built a beauty brand that feels both aspirational and deeply connected to its community, turning that relationship with the consumer into a competitive advantage—and making Summer Fridays one of the top beauty brands in the U.S. by many metrics. Through their leadership, and evident care, Marianna and Lauren are helping define what the next generation of founders looks like.