Morgan Riddle: TIME100 Creators 2026

Morgan Riddle never swung a racquet on the court at Wimbledon, but her presence in the stands contributed to a cultural shift in the world of tennis all the same. For years, Riddle accompanied her former boyfriend, American player Taylor Fritz, on the ATP Tour, gaining an audience that was just as interested in her style content as it was in her access behind the scenes. Now single, Riddle is continuing to build on her blend of fashion, lifestyle, global travel, and sports content—and she’s leaning into feminist breakdowns of pop-culture moments, sharing her perspective on everything from a contentious New York Times op-ed to the horror film Obsession. Riddle has worked with luxury brands like Thom Browne and companies like Netflix, which featured her in Season 2 of the tennis docuseries Break Point. As women’s participation in sports fandom and interest in women’s sports continue to rise, Riddle serves as co-founder and chief brand officer of the 400 Club, a community for women in sports and female sports fans.