Olivia Jade’s Reformation Campaign Is Basically a Study Guide for Getting Dressed This Fall

Olivia Jade’s Reformation Campaign Is Basically a Study Guide for Getting Dressed This Fall


Class is (back) in session for Olivia Jade Giannulli. The internet personality is starring in Reformation’s latest campaign for the brand’s fall collection. Titled “Good Sport,” the campaign features Olivia wearing the new autumnal styles and posing throughout a college campus.

And if the collegiate theme feels a little cheeky, that’s probably the point. Between Reformation declaring that we’ve been “studying Olivia’s outfits,” promising a “lesson” in dressing, and staging the whole thing on a college campus, the brand appears to be having a little fun with Olivia’s history.

The fashion brand’s curated edit includes everything you would need for your wardrobe. It features chic outerwear, bags, shoes, pants, tops, cashmere sweaters, and a limited-edition sweatshirt (100% of its proceeds go to a non-profit that focuses on college access for underrepresented communities).

So, keep scrolling to shop our favorites from the collection below: 





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Nathan Pine

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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