Singapore a high-value market for ChatGPT ads, but Indonesia, Vietnam offer scale: analysts

Singapore a high-value market for ChatGPT ads, but Indonesia, Vietnam offer scale: analysts

October 5, 2026 / Liam Redmond /


Ads are shown to users on its free tier and Go plan, which costs S$11 a month in the city-state

[SINGAPORE] Singapore may offer OpenAI some of South-east Asia’s most valuable users for its nascent advertising business, but larger markets such as Indonesia and Vietnam could ultimately offer greater scale as the ChatGPT maker looks to monetise its large free-user base.

OpenAI on Sep 24 began rolling out ChatGPT ads in Singapore, five other South-east Asian markets and Taiwan, extending a new revenue stream beyond subscriptions.

Ads are shown to ChatGPT users on its free tier and its lowest-cost Go plan, which costs S$11 a month in Singapore.



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Liam Redmond

As an editor at Forbes Europe, I specialize in exploring business innovations and entrepreneurial success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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