Brandon Ivan Peña is a man who wears many hats—coffee entrepreneur, speaker, business coach, and author. Despite his diverse ventures, his ability to seamlessly blend them together showcases his unwavering passion and commitment to his purpose. Peña’s story is one of resilience, authenticity, and an unyielding drive to inspire others, especially through his work with 787 Coffee and his book, Creative Fucker. In this article, we explore how he balances his various roles and the initiatives he’s spearheading to support Puerto Rican farmers and empower local communities.
Balancing Passion and Purpose
When asked how he manages to juggle his love for coffee with his roles as a speaker, business coach, and author, Peña emphasizes that it all comes down to staying deeply connected to his purpose: Dream, Create, and Inspire. These three pillars serve as the guiding force behind everything he does, whether it’s growing 787 Coffee, giving motivational talks, or advising entrepreneurs on how to scale their businesses.
“I don’t see my ventures as separate,” Peña explains. “They fuel one another. The challenges I face in building my coffee business sharpen my insights as a coach and speaker. It’s about translating those lessons into strategies that other entrepreneurs can use.” He further emphasizes the importance of authenticity and resilience—values he has embedded in every facet of his career. Through his speaking engagements, Peña shares stories of his entrepreneurial journey, highlighting the hard work, quality, and persistence that has defined 787 Coffee and his broader ventures.
Supporting Puerto Rican Farmers and Empowering Communities
At the heart of Peña’s work is a deep commitment to Puerto Rico and its people. Through 787 Coffee, Peña has built a business model that not only delivers high-quality coffee but also empowers the local community. One of the most impactful initiatives he has implemented is directly sourcing coffee beans from his own farm in Maricao, Puerto Rico.
“By owning our farm, we ensure fair wages that align with U.S. standards and prioritize sustainable farming methods,” Peña says. This approach not only strengthens the local economy but also ensures that 787 Coffee maintains its high-quality product. Beyond that, Peña is committed to creating jobs and providing training opportunities, both on the farm and in the coffee shops, with the goal of fostering long-term careers and entrepreneurship within the community.
“Our mission is to create a ripple effect of positive change,” Peña explains. “By supporting the local economy, we’re empowering individuals and showcasing the resilience and richness of Puerto Rican and Latino culture to the world.”
Blending Coffee Culture with Creativity and Motivation
Peña’s passion for coffee isn’t limited to just the cup. In his book, Creative Fucker, he merges the worlds of coffee, creativity, and motivation. The book aims to inspire entrepreneurs and creatives alike to embrace their authenticity and push beyond conventional boundaries.
“I want people to see that creativity and business aren’t separate worlds—they feed off each other, much like how we approach coffee at 787 Coffee,” he says. In the book, Peña shares motivational quotes, lessons, and easy-to-read illustrations designed to provide readers with a spark of inspiration, no matter where they open the book.
For Peña, success isn’t about following a rigid formula. “It comes from embracing failures, celebrating small wins, and being relentless in your pursuit of purpose,” he explains. Creative Fucker is Peña’s way of encouraging individuals to find their unique voice and to understand that the road to greatness is filled with ups and downs. “I hope this book pushes people to greatness,” he adds.
