Walt Disney’s Main Street Agency To Be Led By Carrie Brzezinski-Hsu

EXCLUSIVE: Walt Disney‘s first company-wide creative agency, Main Street, has launched with Carrie Brzezinski-Hsu as its Head of Creative Execution.

In this role, she oversees the creative talent and production behind Disney’s biggest campaigns and some of the world’s most beloved brands and franchises, spanning entertainment, sports, experiences, consumer products, and more. She will also continue to oversee ESPN’s Creative Studio.

We told you last year before Thunderbolts* opened that the entertainment conglom’s in-house creative agencies, Yellow Shoes and The Hive, we’re coming together under Disney’s Chief Marketing and Brand Officer Asad Ayaz. That new division morphed into Main Street, named after Disneyland’s Main Street U.S.A. The creative agency will bring together marketing talent from across Disney’s businesses into a single agency model designed to unlock the studio’s collective creativity through closer collaboration, shared purpose, and a unified approach to storytelling and brand expression. Main Street will serve as a central hub for creative marketing teams across Disney.

“Disney has always had extraordinary creative marketing talent across its businesses,” said Brzezinski-Hsu. “What’s never existed — until now — is a single place where that talent can come together by design. Main Street creates new opportunities for our teams to learn from one another, challenge one another, and create even more ambitious work for the fans we serve.”

“Disney’s greatest strength has always been the power of its stories and brands,” said Ayaz. “Main Street brings together our world-class creative marketing talent from across the company to unlock new possibilities, strengthen collaboration, and help us create more connected experiences for fans. Carrie is the ideal leader to bring this vision to life as we continue to push ourselves to think bigger, move faster, and better harness the full breadth of Disney’s storytelling.”