‘We’ll look at it, we’ll see what is feasible’: SIA CEO on new business-class seat colours

‘We’ll look at it, we’ll see what is feasible’: SIA CEO on new business-class seat colours


Functional improvements have won nods from reviewers, though the grey and yellow tones have drawn ire

[SINGAPORE] Singapore Airlines ( SIA ) has not closed the door on changing the colours of its recently unveiled business-class seats, said CEO Goh Choon Phong.

The helmsman was addressing SIA staff at the group’s town hall on Wednesday (Nov 11) when he noted the negative feedback on the colours of its new long-haul business-class seats.

“We’ll look at it, we’ll see what is feasible,” said Goh. “But I truly think that once the customers begin to travel in them, and begin to experience the space, the privacy, the convenience, they will like it.”



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Liam Redmond

As an editor at Forbes Europe, I specialize in exploring business innovations and entrepreneurial success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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