YMU Signs Millie Mackintosh & GQ Jordan

EXCLUSIVE: British agency YMU Group has signed influencers Millie Mackintosh and GQ Jordan.

Both operate in the wellbeing and self-care space, with Mackintosh known as a former reality TV star, who first came to prominence through Made in Chelsea. She has gone on to become a content creator, wellness advocate and author of bestselling book Bad Drunk, which was co-written with Dr Ellie Cannon and shares her experiences of going alcohol-free.

She becomes the second former Made in Chelsea star to sign with London-based YMU in recent months, with Spencer Matthews joining the fold in August.

Jordan is a nutritionist who has become a figure in the wellness space. After a polycystic ovary syndrome (PCOS) diagnosis, she focused on rebuilding her health and now provides advice on hormone balance, metabolic health, and sustainable wellbeing. Her social feeds on Instagram and TikTok have close to two million subscribers combined.

YMU’s Managing Director of Global Entertainment, Lucy Loveridge, said: “We’re thrilled to welcome both GQ Jordan and Millie Mackintosh to YMU. Each brings a unique voice, expertise, and perspective to the world of wellness and lifestyle.

“GQ’s passion for accessible, evidence-based nutrition and Millie’s enduring influence and authenticity make them incredible additions to our roster. We look forward to supporting the next chapters of their careers.”